3 - Key Ways to Grab the Attention of Your Customers

YOU HAVE SECONDS TO GRAB THE ATTENTION OF YOUR CUSTOMERS!

The primary currency of marketing is ‘attention’.  If you don’t grab the eyes or ears of your prospects - then the result is no sales.  And attention is harder and harder to get these days. More stimuli, less time. More hype, less trust. More attention deficit disorder, less focus.  

Think about it - how many windows are open on your desktop right now?  How long are you willing to wait for a Web page to load?  When was the last time you called a movie theater to get movie listings?  - NO!  Now you simply type “Movies” and your zip code into Google and get complete listings for every local cinema, including reviews, trailers and online ticket sales, within three seconds! 

“As knowledge increases, wonder deepens.”  Charles Morgan

“That’s For Me!”
We live in a fast-food society where our attention span is seemingly measured in nano-seconds.  The primary task of your ad is to compel attention.  Just as stop signs, online error messages, and immediate-attention triage tags are red, your ad must wave a red flag in front of your prospect that says, “Stop for a second and consider this.”

How do you get their attention?  Here is a handy three-word customer response that you should strive for with all of your ads: “That’s for me!”

How can you get your prospects to glance at your ad and immediately think, “That’s for me”?  By naming them, talking about things that matter to them, and making them hungry for more.  One of the best ways to get your prospect to sit up and take notice is with your headline. Here are three specific headline strategies for grabbing attention:

Attention-Grabbing Strategy #1:  Name them.

Considering a Motorcycle?
Mind Maps for Teachers
Small Business Owner’s Disability Insurance 

Attention-Grabbing Strategy #2:  Mirror their itch.

Suffering From Gout?
Rotten-Egg Water Odors?
Disorganized? 

Attention-Grabbing Strategy #3:  Arouse their curiosity.

Are You Right-Brained?
Are You a Superstar Mom?
Copywriting Secret # 7 

Pique your prospect’s interest, and you have a higher chance of
getting them to read what you have to say. 
And that’s the key to turning them into a full-fledged paying customer.

DAILY PRAYER  
Lord, help us to legitimately, ethically and with integrity - grab our customers attention with powerful headlines.  Let us put ourselves in the shoes of our prospects and customers to speak to them in their language, addressing their wants and needs, and grab their attention with speed to satisfy their short attention span.  In Jesus name, Amen.