Improve Your Marketing Material and Copy 15%

DOUBLE YOUR BUSINESS - 5 @ 15%
   
Today we add to your arsenal, a key strategy for increasing your number of customers by improving the effectiveness and results of your marketing materials and copy by at least 15%. 
 
Remember, add 15% improvement to 5 key strategies that contribute to the bottom line, and the rule of 72 says you will double your profit.   

Answers 7 critical questions before you write your marketing material
The only difference between a master copywriter and everyone else is that a master copywriter has a better grasp and deeper understanding of the basics.  To keep your marketing materials and copy focused on the basics, here are seven questions to ask yourself before you write a single word of copy, or design any marketing materials.  If you take these to heart and put the answers into action you will improve your copy and marketing materials by at least 15%, which means you bring in more customers, which should mean more revenue and more profit:
 
1. Where will your prospect come from? To answer this question, think about who your prospect is.  How old is he? What is his income? Where does he live? What are his desires, fears and dreams?  In short, you want to know everything there is to know about your prospect. If you have trouble answering this, talk to past customers. Visit online forums and check out what your prospect is talking about. Read magazines you think he would read. Do whatever it takes to get good insight into your prospect, as this will make it infinitely easier to write your sales letter and/or improve it.
 
2. What products are you selling to your prospect, and why? This question bridges the gap between what you’re selling and your prospect. It’s also where you come up with your product’s Unique Selling Proposition (Remember your USP?). Figure out the product’s benefits. What emotional need does your product satisfy?
 
For example, if you’re selling your prospect a new diet aid, you’re not just selling him a pill. You’re selling him a new lifestyle. Why? Because your prospect wants to feel good, confident, respected, and attractive to the opposite sex. He’s tried and failed in the past to lose weight, but your pill offers the quick, easy solution he’s been looking for to finally fulfill his dreams.
 
3. What is the offer? (This includes the price, the guarantee, premiums & any discounts or deadlines.) This one is pretty self-explanatory. Figure out your product’s price point. Think about different guarantees, and which one might get a better response (e.g., 30-day, 60-day, double your money back).  For example, is there any way you might offer a discount if your prospect buys within three days? Maybe you’d like to add a special report you think might improve response.  Think about what will get your prospect most excited.
 
4. What do you need to do to convince your prospect to buy? Get creative when answering this one. Will adding a picture of a doctor with a stethoscope help convince your prospect? Is it showing before and after pictures? Maybe it’s telling the story of how your product was made, or perhaps showing the product’s track record.
 
5. What powerful headline will be attention-grabbing:  This is very important - it is the ad for the ad! People are overloaded with information, so they skim read - particularly on the Internet.  If your headline doesn’t get their attention everything else may go unread. Your headline will often highlight your principle selling position.
 
6. What social proof can you offer to lower the perceived risk by your prospect?  Testimonials sell - they create social proof that is critical to lower the perceived risk that a prospect is feeling in making a buying decision. Good, believable testimonials from real people will help sales, particularly on the web where establishing credibility is a tough job.
 
7. What action are you asking the reader to take?  End by telling the reader what to do, what type of action to take; i.e. “Click here to order now for immediate delivery”; “Call this number to place your order and get your free bonus products”, etc.  Ordering details must be clearly visible and simple to follow.
 
Finally, whenever you sit down to write a sales letter; imagine that you are writing to your mom. This will prevent you from ever selling a product you don’t believe in, using hype, or telling bold-faced “untruths” to convince your prospect. Because after all, what would your mom say if she were to read your promo?
 
Jennifer Sharpe Should be Your Marketing Role Model
Jennifer, in case you haven’t heard, is a 15-year-old Girl Scout from Dearborn, Michigan.  Girl Scouts, as I’m sure you know, have sold cookies - from the chocolate mint wafers to those puffy marshmallow things - for decades.  Maybe you’ve bought a box or two (or 10) yourself over the years. If you live in Dearborn, however, there’s a chance you’ve bought even more than that - especially with Jennifer working the market.
 
You see, Jennifer sold not just 10 or 100 or even 1,000 boxes of cookies, but a stunning 17,328 boxes.
 
How did she do it? Apparently, just by showing up and doing it!  According to MSNBC - and her mother - Jennifer was quiet and shy about talking to customers. But she set up on a street corner and just kept at it. Before long, she had her pitch down, her confidence up, and sales went through the roof!

DAILY PRAYER  
Father, help us to clearly communicate our message in a way that meets the need of the reader and inspires them to take action that will result in relevant benefits to their life.  Motivate us to move forward and take action by sharing our message with our target audience, learn from successes and failures, adjust and improve.  In Jesus name, Amen.
 
Take a hard look at your marketing materials and copy.  They can be turbocharged with clarity, power and targeted benefits such that they produce at least 15% better results.
 
Grace and peace multiplied to you.