How to Write Effective Sales Copy

 INFLUENCING PROSPECTS WITH POWERFUL SALES COPY
 
This week we hit on a variety of topics - how to write sales copy, the power of changing the rules by which you operate your business, and unleashing your full potential.
 
Today, we concentrate on how to move your prospects to take action, such as placing an order for your product or service.  To cause such action requires an effective storyline.  The relevant and multiple application for this storyline plays out in sales copy making up an ad, brochure, website, or other medium used to sell your product or service.
 
10 Tips for Writing Good Sales Copy

Writing an ad or sales copy? The tips below will help you to get the very best response.

Start by choosing a single benefit of your product or service that you wish to highlight above everything else. This is your “principle selling position”. To choose this, ask yourself what specific benefit makes your product or service different, better, or special. Is it the price?, the convenience? the reliability?  How are you different from your competitors?
Write attention-grabbing headlines. This is very important - it is the ad for the ad! People are overloaded with information, so they skim read — particularly on the Internet. If your headline doesn’t get their attention everything else may go unread. Your headline will often highlight your principle selling position.
Write a list of all the features of your product or service then translate each of these into a benefit for the customer. One way to do this is to look at each feature in turn then ask yourself “So what?” Imagine you’re a customer; why should you care about this feature? Ask yourself, “What will it do for me?”
Write copy that emphasizes the benefits in a way that makes an emotional connection.  Turn a dull feature into a strong emotional benefit linked to people’s fears or needs.
Start with your strongest selling points. The first few paragraphs are particularly important. Use them to create a desire for your product or service by briefly touching on the major benefits it will bring the customer.
Testimonials sell - they create social proof that is critical to lower the perceived risk that a prospect is feeling in making a buying decision . Good, believable testimonials from real people will help sales, particularly on the web where establishing credibility is a tough job.
Write with a natural style. Don’t try to be pretentious or over friendly. Just write it the way you’d say it.
Decide who you’re writing for and why. What tone are you trying to convey: light hearted or serious? What level of jargon are you going to employ? Suit your language to your intended audience.
The final sales pitch can be strengthened with some or all of the following techniques:
A compelling offer (i.e. “package several products together for a significantly lower price that adding together each item individually”).
Scarcity - use legitimate leverage to cause people to act sooner than later (i.e. urgency - deadlines, limited supply, etc.  - check your motives here to only use legitimate leverage).
Risk reversal - take the risk off the shoulders of the prospect/customer by offering money-back guarantees, or other creative ways to relieve the customer from feeling like the risk of making a bad decision is all on them (how can you let them try something risk-free, test drive, free sample, etc.).
End by telling the reader what to do, what type of action to take; i.e. “Click here to order now for immediate delivery”; “Call this number to place your order and get your free bonus products”, etc.  Ordering details must be clearly visible and simple to follow.
 
DAILY PRAYER  
Lord help us cut through the morass of the information and features about our products and services, and instead powerfully delineate, define and communicate the benefits of what our business does in a manner that matters to our prospective customers.  In Jesus name, Amen.
     
Clarify your story, concisely craft your message, grow your sales copy writing skills.  These skills will all help you massively grow your business.

Grace and peace multiplied to you.