How to Be a Better Marketer

ARE YOU IN SALES & MARKETING?

If you are in business, then every hand should be raised in the affirmative to the title question.  Peter Drucker said, when it comes to growing a business there is marketing and then everything else.
 
A powerful first step in becoming a better marketer, is to recognize and grab a hold of the fact that you are in the sales and marketing business.  You better get good at it!
 
This week we will stand on the shoulders of 3 giants in sales and marketing to learn more about how to improve your selling skills.
  
BIO ON BRIAN TRACY - Chairman and CEO of Brian Tracy International

Brian Tracy International is a company specializing in the training and development of individuals and organizations.  Brian Tracy’s goal is to help you achieve your personal and business goals faster and easier than you ever imagined.

Brian Tracy has consulted for more than 1,000 companies and addressed more than 4,000,000 people in 4,000 talks and seminars throughout the US, Canada and 40 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.

He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.

He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America’s largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.

Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution, and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.

He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in Solana Beach, California.

Brian is also the President of Brian Tracy University, a private on-line University for sales and entrepreneurship.

WISDOM FROM BRIAN TRACY ON SALES & MARKETING

Think of yourself as a resource to your clients; an advisor, counselor, mentor and friend.
 
The only pressure that you use in a professional selling presentation is the presence of silence after the closing question.
 
Concentrate on the activities of prospecting, presenting and follow-up; the sales will take care of themselves.
 
Make a habit of dominating the listening and let the customer dominate the talking.
 
Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.
 
Telling is not selling; never make a statement if you can phrase it in the form of a question.
 
Satisfy the deep subconscious needs of your customer to feel important, to feel valued, respected and worthwhile.
 
Never criticize, condemn or complain in a conversation with a customer or prospect.
 
Combine the dual qualities of empathy and ambition in every sales relationship.
 
Treat objections as request for further information.
 
Keep your sales pipeline full by prospecting continuously. Always have more people to see than you have time to see them.
 
Describe your product in terms of what it “does” not in terms of what it “is”.
 
Checkout http://www.briantracy.com

DAILY PRAYER 
Lord, thank you for Brian Tracy and Brian Tracy International.  Bless all the associated businesses, bless Brian and his family, protect them, and continue to use Brian for a mighty purpose.  In Jesus name, Amen.

Being a selling expert is not one of my highest strengths, so this week I bring you expertise and wisdom from three of the best in the business.
 
By modelling the best, you can accelerate the speed at which you get better and have a much more profound impact on your customers, your business, and your bottom-line.
 
Grace and peace multiplied to you.